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How Traditional Celebrity Endorsement Drives Purchase Intention for Vegan Cosmetics on Tiktok: Investigating the Mechanism of Consumer Trust and FOMO
Diệp Trâm Anh
Nudge Or Boost? Disrupting Consumer Neutralization To Promote Sustainable Fashion Choices Among Gen Z
Nguyễn Cao Minh An; Nguyễn Thu Hòa
AI Recommendation Resistance in Online Personal Care Shopping: An Innovation Resistance Theory Study in Vietnam
Hàn Thảo Nhi; Ngô Đức Khoa; Nguyễn Vy Vân
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